2015 New Media Training Sessions

  

 

 

Telling Stories That Matter: Visual Storytelling for Health

March 2015 - July 2015

In a world awash with information and distraction, how do those of us working to promote health and social good, rise above the noise? Raise awareness? Inspire and drive action? Visual storytelling is one powerful antidote. Stories told with compelling images, graphics and video evoke emotion and increase engagement when used on your website and social media. 

Join us for the 5th Annual 21st Century New Media Webinar Training Series, "Telling Stories That Matter: Visual Storytelling for Health" as guest speakers from various public health, advocacy, and community-based organizations present their best practices and strategies for creating compelling images, videos and graphics, engaging their tribes through visual social media, sharing stories that matter, and growing from the valuable lessons they've learned along the way. Learn more about these FREE webinars below and more about our speakers here

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Schedule:


Gathering and Sharing Stories that Matter


 
 

 Banyan Project

 

Thursday, March 26, 2015
11:00am - 12:30pm PST

Guest presenter:
Stephanie Goss, Associate Director of Policy and Communications
Asian and Pacific Islander Wellness Center


 

Listen to the recording and view the presentation slides

When it comes to sharing what your organization does and why it matters, few mediums can communicate with as much power, insight, emotion, and meaning as stories. And the most compelling stories can be told by those who know you best – your clients, community, and champions. In this webinar, Stephanie Goss from the Asian and Pacific Islander Wellness Center shared best practices for using stories in their Banyan Tree Project, a national social marketing campaign to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities. Stay tuned for links to the webinar recording, slides and resources!

By the end of this session, you will:

  • Understand how stories can be used to show the impact your programs have
  • Learn strategies for gathering stories on your website
  • Learn the value of selecting different types of story – testimonials, videos – to achieve specific organizational goals
  • See examples of how to tell stories effectively

 


New Media Best Practices: Pinterest For Health

Hamilton County pinterest 

 

Tuesday, May 19, 2015
11:00am - 12:30pm PST

Guest presenters:
Raed Mansour, Executive Asst. to the Commissioner, Chicago Dept. of Public Health, Adjunct Faculty, Boston University


Christy Cauley, Electronic Communications Specialist, Hamilton County Public Health

 

Listen to the recording, view the presentation slides and resources.

Want to find a good fit for pinning in public health?? Pinterest, an online platform with significant growth in the past year (and 42% of online women using it!) is another way for public health professionals to visually engage, inform and inspire. Join Raed Mansour from the Chicago Department of Public Health and Boston University, and Christy Cauley from Hamilton County Public Health, as they share the how and why for using Pinterest, and key strategies for optimizing content and successfully engaging your audience.

By the end of this session, you will be able to:

  • Understand how to effectively use Pinterest to meet public health communication goals
  • Learn what content works best
  • Identify methods for evaluating your efforts
  • Learn strategies for telling your organization's story on Pinterest

 


New Media Best Practices: Instagram for Health

 PAC

 

 

Tuesday, June 23, 2015
11:30am - 1:00pm PST

Guest presenters:
Megha Savla, Executive Director of Marketing
Pediatric AIDS Coalition at UCLA
 
Ashley Dinielli, Social Media and Web Strategy

 

 

 

 

Listen to the recording, view the presentation slides and resources.

Check these stats - 90% of the information we transmit to our brain is visual and we process visuals 60,000 times faster than text! Which explains why visuals are so good for helping us to quickly sort through and understand the overwhelming amount of information we're inundated with daily. And why photo sharing platforms like Instagram are emerging as an innovative tool for promoting health and advocating for positive change. Join Megha Savla from the Pediatric AIDS Coalition at UCLA, and Ashley Dinielli from UCLA Health as they share how they're using Instagram as part of their communication plans to harness the power of visual social media to share important health information and images, grow communities of support, and interact with their key audiences.

 By the end of this session, you will be able to:

  • Understand how to use a picture sharing tool like Instagram to meet public health communication goals
  • Learn the value of selecting different types of images to achieve specific organizational goals
  • Learn strategies for telling your organization's story on Instagram

 


New Media Best Practices: Tips and Tools for Creating Compelling Visuals

APIA health forum infographic 

 

Wednesday, July 29, 2015
11:00am - 12:30pm PST

Guest presenters: 
AJ Titong, Communications Specialist, 
Asian & Pacific Islander American Health Forum 

Matthew Scharpnick, Co-Founder and Chief Strategy Officer
Elefint Designs

 

 

    

Listen to the recording, view the presentation slides and resources.

Want to learn how to educate, engage, motivate and inspire with your visual content ... but don't feel like you can because you're not a graphic designer or don't have mysterious, special skills? Join AJ Titong from the Asian & Pacific Islander American Health Forum, and Matthew Scharpnick from Elefint Designs, as they present some tips and helpful tools for creating compelling visuals that tell your story, are shareable, and help you drive engagement.

By the end of this session, you will be able to:

  • Identify key principles and tips for creating compelling images and graphics
  • Identify free, user-friendly tools for creating visual content and infographics
  • Understand how to tell your story through visual content

 


New Media Training Series pages:

Main | Presenter BiosResources