Center For Health Leadership

center for health leadership
events

events

 

PRELIMINARY SCHEDULE


Why New Media Matters for Health Organizations: An Introduction to the New Media Trainings and Workshops Series
October 20, 10:30am-12pm
Instructor: Dan Cohen, Full Court Press; Ana-Marie Jones, Collaborating Agencies Responding to Disasters
By the end of this training, you will:

  • Understand how new media can break down access/quality/interaction barriers in traditionally disempowered communities
  • Know why public health professionals should care about new media
  • Understand how new media can help you fulfill your organizations' missions and objectives
  • Be convinced that these sessions will enable you to lead your organization in the development of new media strategies and practices


Breakfast for Executive Leadership of Health and Policy Organizations – A Conversation with Health Leaders: what we need to know about new media
November 17, 8am-9:30am
Instructor: Dan Cohen, Full Court Press
By the end of this training, you will:

  • Know why you, as an organizational leader, should consider investing monetary resources, personnel, and time in using new media tools to meet the goals of your organization
  • See examples of how other public health organizations are effectively using new media
  • Know the potential benefits of new media to your organizations
  • Understand some potential risks of not engaging in new media


Mobile Phone Applications for Health
November 17, 10:30am-4:30pm
Instructor: Mike Kirkwood, polka.com
By the end of this training, you will:

  • Understand the possibilities for mobile phones in health promotion and disease management (e.g. PHRs, disease monitoring, doctor-patient communication, text message health reminders)
  • See examples of both smartphone and non-smartphone applications for health and understand the basics of how they are developed
  • Be able to begin the process of collaborating with others (e.g. app developers) to create an app for your organization
  • Know where to go from here to find out more about mobile phone apps for health


Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice
December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm
Instructor: Dan Cohen, Full Court Press; Ana-Marie Jones, Collaborating Agencies Responding to Disasters
By the end of this training, you will:

  • Know to the opportunities and benefits of engaging with social media tools in your organization
  • Be introduced to four key social media tools and how they can be used
  • Go through the step-by-step process of analyzing the needs of your organization and determining the social media tools that will best meet those needs
  • See examples of how other public health/healthcare organizations are using social media
  • Begin to develop a strategy for integrating social media into your organization and build your social media presence with the communities with whom you work


Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites
February 9, 9am-4pm
Instructor: Holly Minch, Lightbox Collaborative
By the end of this training, you will:

  • Understand the importance of storytelling for public health/healthcare messaging
  • Understand how stories can be used for advocacy, community organizing, and marketing; to demonstrate your value; and to let the voices of your clients and community be heard
  • Explore storytelling as part of an organization's culture
  • Discuss the application of storytelling across social media, newsletters and web sites
  • See helpful examples from organizations that use stories effectively
  • Know the elements of an effective story, particularly very short stories
  • Understand how to tell a story with the various forms of new media


Podcast Production
February 23, 8:30am-4:30pm
Instructor: Julieta Kusnir, KPFA Radio
By the end of this training, you will:

  • Know how to use audio for public health promotion/advocacy – i.e. what kind of message to convey, how to reach target audience
  • See examples of podcasts/radio pieces that have been used for public health promotion/advocacy
  • Be skilled in using audio recording equipment, interviewing people, and collecting other audio bites
  • Know how to edit audio footage, create an mp3 file, and share podcasts online


Digital Storytelling
March 8, 6pm-9pm & March 10, 8am-5pm
Instructor: Center for Digital Storytelling
By the end of this training, you will:

  • Understand the Center for Digital Storytelling’s approach to creating personal digital stories
  • Explore how to use digital stories to improve health provider knowledge and to help communities talk about public health and health care issues
  • Explore how health professionals can work with communities to create digital stories that can be used for advocacy, education, and therapeutic goals
  • Know how to compose a personal life story as a narrative for digital storytelling
  • Know how to trim/edit footage, add effects/filers, add text and music


Special Event with Beth Kanter: The networked organization: Everything you want to know about leveraging social media to serve your mission
March 30, 8:30am-10:30am (for senior leaders)
March 30, 11am-4:30pm (for public health professionals)
Instructor: Beth Kanter, Zoetica
By the end of this training, you will:


New Media Tools for Health Advocacy
April 13, 8:30am-4:30pm
Instructor: Dan Cohen, Full Court Press
By the end of this training, you will:

  • See several examples of how new media can be used for health advocacy
  • Understand which forms of new media are best for which purposes/populations
  • Develop a plan for using new media for health advocacy within your organization


Video Production and Editing Using Flip Cameras
May 11, 8:30-4:30pm
Instructors: Caricia Catalani & Anthony Veneziale
By the end of this training, you will:

  • Be skilled in shooting video footage with Flip Cameras, uploading the footage to a computer, and creating storyboards
  • Know how to create a useful two minute video using Flip cameras
  • Be able to to trim/edit footage, add effects/filers, add text and music
  • Know how to export videos and share them on the internet


Living Consciously in a Connected World: Practicing Balance in the Age of Technology
May 25, 9am-12pm
Instructor: TBA
By the end of this training, you will:

  • Have new ideas about how to balance engagement with new/social media tools with an already-busy life
  • Understand potential strategies for minimizing the stress that comes with managing a life that includes multiple new media tools
  • Explore the question: How do you say yes to being connected and yes to an inner life as well?
  • Understand more about organizational culture and explore how your organization can honor a balanced use of technology

 

 
 

What participants found helpful

1. I always come away with tangible ideas and increased knowledge. Being in a room with other health professionals really allows the information to be targeted, and allows for peer-to-peer learning as well.
2. Fabulous trainers; great hands-on experience which helps me retain what I learned.  It was also good to see a group of diverse people in the same boat I am in, i.e., trying to learn and keep up with the new media.  Also, the trainers used many good examples so we could see best practices or different approaches.
3. I came from a place of not knowing anything to feeling pretty comfortable with social media.

How participants are using what they learned

1. It helped a lot because it was very focused on tools that health organizations could easily implement right away
2. This year, our organization coordinated a series of discrete national events using Tumblr and Twitter so that everyone could follow the events in real-time across time zones.
3. We implemented a twitter campaign during our 3-day healthcare conference with over 650 attendees
4. I created a social media plan that was accepted by the media coordinators at our hospital