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WORKSHOP SPEAKER BIOS
Dan Cohen founded Full Court Press in 2001 with a vision of providing public relations, public affairs and crisis counsel to companies, foundations and non-profits who wish to use strategic communications to make social change. Dan is a veteran public relations, political communications and media strategist. He applied his belief in brand building public relations to all of the General Mills Brands including Wheaties, Cheerios, Box Tops for Education & Betty Crocker. His work at General Mills in the mid-1990's was recognized by the Wall Street Journal as being on the forefront of leveraging brands to greater PR success. Dan was a political consultant for initiatives and Democratic candidates for offices from mayor to Congress. He was recently named by the East Bay Business Journal as one of its "40 under 40," and serves on the Board of Directors of Alameda County Meals on Wheels. Dan is also on the Board of the Oakland Metropolitan Chamber of Commerce. Dan is a licensed attorney but chooses to practice strategic communications … his passion. Mike Kirkwood founded Polka, a personal health platform, as part of a thesis that patient centric health needed a platform. Polka is a highly personal life stream about a person's health affairs that connects to devices, applications, and platforms. Mike has spoken at Health 2.0, mHealth, and the Quantified Self as an advocate for the personal information and personal controls of the information flow. He is a volunteer on a handful of industry working groups, including OpenID, Kantara Initiative, and tri-chair of the California HIE patient engagement workgroup.
Caricia Catalani, Lecturer, University of California, Berkeley; Co-Director, VideoVoice Collective; Researcher, RTI Interantional Dr. Caricia Catalani, DrPH, MPH is a researcher, teacher, and advocate whose work focuses on the use of community-based participatory research and new media, and particularly participatory video practices, for the advancement of public health and social justice. She is founder of the VideoVoice Collective – a health advocacy and research organization that works to turn documentary film on its head by putting digital video cameras in the hands of those who know their communities best. She is also a lecturer at the University of California, Berkeley, School of Public Health, training students, faculty, and staff in the use of video for health research and advocacy. She is also a post-doctoral researcher at the Research Triangle Institute International, working to develop and test innovative health and information technology tools that increase access to HIV education, testing, and treatment in India. In 2009, Dr. Catalani earned her Doctor of Public Health from the University of California, Berkeley, with an emphasis on new media and community-based participatory research for health. In 2005, she earned her Masters of Public Health with a concentration in Maternal, Child, and Reproductive Health from Columbia University. Dr. Catalani has worked with communities internationally and nationally to develop local and empowering strategies for the improvement of health and wellbeing since 1996.
Julieta has contributed to bilingual radio programming in the San Francisco Bay Area since 1999. Her radio pieces have aired on NPR, KQED, KCBS, KALW, PRI, and across the Pacifica network among other media outlets. Julieta continues to produce and host segments of La Raza Chronicles on KPFA radio with an emphasis on health issues. Julieta’s long time interest in health inequities, and particularly those in the Latino community, drew her back to the university to complete a Masters of Public Health. Her areas of interest in the public health field include the framing of media coverage of health issues, and the media's impact on public engagement in the political process, as well as popular education strategies . In 2008, she received an Ethnic Media Health Fellowship through the California Endowment. She spent the summer of 2009 as a health reporter at KQED through the Kaiser Family Foundation. Along with producing radio and lecturing at San Francisco State University, she provides trainings for KPFA radio's apprenticeship program.
Holly Minch, Lightbox Collaborative CEO Holly launched the LightBox Collaborative in 2010 to harness fresh talent to help jump start strategic thinking, create clarity in real time, and identify actionable approaches to engage communities toward worthy causes. Because she believes it’s easier to draw people into your ideas when you’re having fun, Holly has created game-based tools for facilitation of accelerated strategy dialog; the fun format belies the deep questions she help teams tackle on a regular basis.
Beth is the author of Beth’s Blog (http://www.bethkanter.org), one of the longest running and most popular blogs for nonprofits and co-author of the highly acclaimed book, The Networked Nonprofit, published by J. Wiley in 2010.
More coming soon!
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What participants found helpful
1. I always come away with tangible ideas and increased knowledge. Being in a room with other health professionals really allows the information to be targeted, and allows for peer-to-peer learning as well.
2. Fabulous trainers; great hands-on experience which helps me retain what I learned. It was also good to see a group of diverse people in the same boat I am in, i.e., trying to learn and keep up with the new media. Also, the trainers used many good examples so we could see best practices or different approaches.
3. I came from a place of not knowing anything to feeling pretty comfortable with social media.
How participants are using what they learned
1. It helped a lot because it was very focused on tools that health organizations could easily implement right away
2. This year, our organization coordinated a series of discrete national events using Tumblr and Twitter so that everyone could follow the events in real-time across time zones.
3. We implemented a twitter campaign during our 3-day healthcare conference with over 650 attendees
4. I created a social media plan that was accepted by the media coordinators at our hospital