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Using New Media and Social Media to Enhance the Work of Health Organizations: A Training Series for Bay Area Health Care and Public Health Professionals The Center for Health Leadership (CHL) held its 21st Century New Media Training Series from October 2010 to May 2011! As new media tools become increasingly important for public health education, advocacy, and promotion, the UC Berkeley Center for Health Leadership implemented a New Media Trainings Series for California health professionals. By providing opportunities for health professionals to learn how to strategically use new media for public health practice and health care, the CHL seeks to build the new media literacy of the health workforce and provide tools for leaders to communicate with and engage diverse communities. The series of new media and social media trainings provided public health/health care professionals and leaders with the new media knowledge and skills they need to advance their missions and support their work to improve the health of communities in California. The training series was also sponsored by CALPACT (The California-Pacific Public Health Training Center at UCB SPH) and the California Endowment.
OVERVIEW
If you were unable to attend any of our training events, check out our Resources page for presenters' slideshows and other great information.
AGENDA: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New Media Mobile Phone Applications for Health Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites Podcast Production Digital Storytelling Special Event with Beth Kanter: The networked organization: Everything you want to know about leveraging social media to serve your mission New Media Tools for Health Advocacy Video Production and Editing Using Flip Cameras Living Consciously in a Connected World: Practicing Balance in the Age of Technology
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What participants found helpful
1. I always come away with tangible ideas and increased knowledge. Being in a room with other health professionals really allows the information to be targeted, and allows for peer-to-peer learning as well.
2. Fabulous trainers; great hands-on experience which helps me retain what I learned. It was also good to see a group of diverse people in the same boat I am in, i.e., trying to learn and keep up with the new media. Also, the trainers used many good examples so we could see best practices or different approaches.
3. I came from a place of not knowing anything to feeling pretty comfortable with social media.
How participants are using what they learned
1. It helped a lot because it was very focused on tools that health organizations could easily implement right away
2. This year, our organization coordinated a series of discrete national events using Tumblr and Twitter so that everyone could follow the events in real-time across time zones.
3. We implemented a twitter campaign during our 3-day healthcare conference with over 650 attendees
4. I created a social media plan that was accepted by the media coordinators at our hospital