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21ST CENTURY NEW MEDIA TRAINING SERIES: FRAMING, MESSAGING AND STORYTELLING
Social Media 101: What You Need to Know about Facebook, LinkedIn, Twitter and other Social Media Tools—a hands-on introductory workshop for people in hea * This training is tailored for anyone who does not currently use social media professionally in their work. It is also a prerequisite for the Social Marketing with Social Media training (if you have no professional social media experience).* The world of social media can be baffling, confusing and daunting - but it doesn’t have to be. Spend a day with Âna-Marie Jones of CARD and Dan Cohen of Full Court Press, the local social media “gurus” who moved participants at previous trainings into the 21st century. They are wizards at helping individuals and organizations understand current social media tools, and find their own UNIQUE path to using social media to meet their organizational objectives—especially in healthcare and public health settings. Don’t miss this opportunity to spend the day learning—and breaking through any social media fears/concerns you or your organization might have. By the end of this session you will:
FRAMING, MEDIA ADVOCACY AND SOCIAL MARKETING MINI-SERIES
Part 1: Making the Case for Public Health: Using Media Advocacy to Impact Policy Change
Join Ingrid Daffner Krasnow and Julieta Kusnir of BMSG in this full day session as they introduce how communications professionals, advocates, researchers, direct service providers and policy experts can use media advocacy strategically to advance their social justice policy goals. In a highly interactive training, you’ll also learn to recognize the news media’s role in shaping debates on community health. The first half of the training will help participants working on any kind of social change goal clarify their overall strategy, and build skills to connect overall strategy to their media, message, and media access strategies. The second half of the day will help participants understand framing—what it is and why it matters—and how you can apply that knowledge to developing messages in advocacy campaigns on any social justice issue. Finally, participants will have the opportunity to practice framing their own policy goals to advance change. By the end of this session, you will:
*Prerequisite: December 7, 2011 Part 1 session on Media Advocacy Take a tour of new communication tools and strategies, including blogs, online movement building, and viral marketing and learn how to tailor your advocacy communications to specific goals and audiences. This is an opportunity for health and social justice advocates working on diverse issues to gain valuable knowledge of the myriad services, software and strategies available to promote their advocacy goals electronically in today's digital world. In this half day training, Julieta Kusnir of BMSG and Arnold Chandler of A.L. Chandler Consulting will review the e-advocacy tools most widely used today, and will provide an analysis of how to best employ specific tools for desired outcomes. By the end of this session, you will:
Part 3: Social Marketing with Social Media
*Prerequisite: Social Media 101 - for participants who do not currently use social media professionally. While working to improve health, an organization’s strategy may include the goal of influencing individuals and communities to change their behaviors in a “health-promoting” direction. Social marketing research and practices can help an organization design a successful approach—using traditional and new/social media. Today, without a big investment of funds, any organization can take a holistic approach to reaching its target audience to make the desired behavioral or advocacy choice. Spend a day with trainer Dan Cohen from Full Court Press and guests to review some best practices in Social Marketing with Social Media and learn from case studies in the field where social marketing has had an impact in the health arena. By the end of this session you will:
In this exciting full day session, join Holly Minch of the LightBox Collaborative as she reveals why the ancient art of storytelling is one of the strongest communications tools available to your organization. Explore some of the best practices for storytelling, how to build up your own organization’s library of stories and then, how to communicate them effectively and strategically with social media.
Special Introductory Digital Storytelling Workshop: Stories-of-Health Thursday, February 23, 2012 (1:00pm to 5:00pm) and Friday, February 24, 2012 (9am to 5pm) The recognition that personal stories can play a key role in healthcare training, health service provision, and community-based public health efforts continues to inform the Stories-of-Health initiative at the Center for Digital Storytelling, which has a long track record of working with organizations to integrate digital stories into their direct service, health education, communications, and leadership development efforts. This special workshop is an introduction to digital storytelling.
VIDEO STORYTELLING: BRINGING THE VOICES OF YOUR COMMUNITIES, CLIENTS, AND STAKEHOLDERS ONLINE: 3 SESSION MINI-SERIES Required equipment and software: To fully benefit from these video sessions, participants will need to come to the trainings with: a simple camera or phone that has the capacity to record video (digital cameras, “pocket” camcorders, or smartphones); a PC or MAC laptop; and either the iMovie Version 11 (available for approximately $14 if you don’t already have on your MAC) or Windows Live Moviemaker 2011 editing program (free) downloaded on your laptop.
*Prerequisite: This class is a prerequisite for the following two video storytelling workshops for anyone who does not have video production/editing experience. This hands-on, interactive session, designed for people with little or no experience with video shooting or editing, will provide an introduction to video production with simple cameras and to basic editing with the easy, free editing programs iMovie and Windows Moviemaker. We hope this experience will help to break down the fears that often come up when we’re trying to learn how to use a new technology. Have fun de-mystifying the process, adding new skills to your toolbox and learning how to produce a brief, simple video! By the end of this session, you will:
Part 2: Video Storytelling with Interviews, Images, and Sound; Introduction to video editing with iMovie and Windows Moviemaker *Prerequisite: Introduction to Video Production with Digital Cameras, “Pocket” Camcorders and Smartphones, or previous experience with video production and editing. In this interactive session, learn how to tell a simple and short video story through powerful audiovisual elements such as interviews, images, music, narration, and graphics. We will use simple cameras (digital cameras, “pocket” camcorders and smartphones) and the easy to use, free editing programs iMovie and Windows Moviemaker. Participants will bring their own cameras and laptops so they will be able to use the new skills and tools they’ve gained when they return to work. Time will be spent conducting interviews and capturing footage that will then be used to create and edit a video story. By the end of this session, you will:
*Prerequisite: Both previous video storytelling classes; if you have experience with video production and editing, then only the second class is required. In this hands-on, interactive session, learn how to hone your video story through the editing process and how to publish it online to share with your constituents and stakeholders. This session continues the work of the previous session. Participants will: complete the editing of the stories they developed in the last class; share them with the class; and then receive feedback/feed-forward from colleagues. Next, participants will be introduced to video hosting and social media sites they can use to share their stories online. By the end of this session, you will:
New Media Training Series pages:
Main | Session Descriptions | Instructor Bios | Registration | Transportation | New Media Resources
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lth organizations who don't (yet) use social media
Part 2: E-Advocacy: Targeting Audiences with Online Communication Tools 
Storytelling—an Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites
Part 1: Introduction to Video Production with Digital Cameras, “Pocket” Camcorders and Smartphones
Part 3: Editing and Sharing Your Video Stories Online