Center For Health Leadership

21st Century New Media Training Series: The Power of Framing, Messagang and Storytelling

A Training Series for Bay Area Health Care and Public Health Professionals

The Center for Health Leadership (CHL) held its first highly successful 21st Century New Media Training Series from October 2010 to May 2011 – over 300 people attended from the Bay Area and beyond.

The next training series begins November 2011 and continues through May 2012.

Based on feedback from participants in the first series, we are focusing this series on framing, messaging and storytelling.

Why a new media series?

It has become clear that new media tools are increasingly important for public health education, advocacy, and promotion. By providing opportunities for health professionals to learn how to strategically use new media for public health practice and health care, the CHL seeks to build the new media literacy of the health workforce and provide tools for leaders to communicate with and engage diverse communities.  We hope these trainings will provide participants with the new media knowledge and skills they need to advance their missions and support their work to improve the health of communities in California.

Trainings are designed for people with a range of knowledge and skills who are open to participating in a learning community, sharing their expertise and experience, and engaging in active learning. Some programs have prerequisites – see details on each program for more information.

Sponsors:

UC Berkeley SPH Center for Health Leadership
CALPACT (The California-Pacific Public Health Training Center at UCB SPH)
The California Endowment

OVERVIEW

When?
November 2011 - May 2012

Who?
Open to public health/health care professionals, including program & project managers, researchers, health educators, communications specialists, social workers, community organizers, and other health professionals with an interest in new media and social media skills.

Where?
All trainings except for Digital Storytelling take place at the California Endowment Center for Healthy Communities in downtown Oakland.

How much?
$125 for full day classes; $65 for half day classes.

DON'T MISS THE EARLY BIRD SPECIAL PRICING!!!!

Pay only $90 for each session if you sign up 3 weeks in advance ($45 for half-day trainings)

If you want to learn about the trainings from the last series, check out the Resources page for presenters' slideshows, videos of some of the programs and additional information.

REGISTER NOW

New Media Training Series pages:

Main | Session Descriptions | Instructor Bios | Registration | Transportation | New Media Resources

Participant comments from the 2010-2011 New Media Training Series:

What participants found helpful

1. I always come away with tangible ideas and increased knowledge. Being in a room with other health professionals really allows the information to be targeted, and allows for peer-to-peer learning as well.
2. Fabulous trainers; great hands-on experience which helps me retain what I learned.  It was also good to see a group of diverse people in the same boat I am in, i.e., trying to learn and keep up with the new media.  Also, the trainers used many good examples so we could see best practices or different approaches.
3. I came from a place
   of not knowing anything to feeling pretty comfortable with social media.

How participants are using what they learned

1. It helped a lot because it was very focused on tools that health organizations could easily implement right away
2. This year, our organization coordinated a series of discrete national events using Tumblr and Twitter so that everyone could follow the events in real-time across time zones.
3. We implemented a twitter campaign during our 3-day healthcare conference with over 650 attendees
4. I created a social media plan that was accepted by the media coordinators at our hospital