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AGENDA
Thursday, April 15 – 8 a.m. – 5 p.m.
8:00 Registration & Breakfast
8:30 Welcome & Opening Remarks
9:00 Keynote Speaker: Howard Rheingold, Lecturer, Stanford and UC Berkeley Universities – “New Media Literacies for the 21st Century”
10:15 Break
10:45 Opening Panel: New Media and the Transformation of Health
Panelists:
Anna-Lisa Silvestre, Vice President of Online Services, Internet Services Group, Kaiser Permanente
Al Lundeen, JD, Deputy Director, Office of Public Affairs, CDPH
Ben Wilson, Director, Healthcare IT, Digital Health Group, Intel Corporation
12:00 Lunch and New Media Stations open
1:00 Concurrent Seminars (each will be offered twice)
Seminar 1: A Social Media Primer for Health Leaders
An overview of the New Media tools available to health leaders and how they are being used in a variety of health settings
Speakers:
Julie Murchinson, Managing Director, Manatt Health Solutions & Co-Founder of the Health 2.0 Accelerator
Kerry Shearer, Communication & Media Officer, Sacramento County Public Health Division
Seminar 2: Moving Your Organization Into the Future Using New Media
Organizational change can be challenging, particularly change involving the adoption of new technologies. Attend this seminar to hear about lessons learned from early new media adopters on how to effectively integrate new media tools into health organizations.
Speakers:
Kate Fowlie, Communications Officer, Contra Costa Health Services
Anna Roth, CEO, Contra Costa Hospital
Seminar 3: New Media Tools for Advocacy and Community Organizing
New media can provide powerful tools for facilitating community building and community organizing for action. Through tools like Twitter, YouTube, and Facebook, and email, health advocates can bring people together and engage in collective action around the health and social justice issues that concern us most.
Speakers:
Caricia Catalani, Lecturer, University of California, Berkeley and Co-Founder, VideoVoice Collective
Arnold Chandler, Principal, A.L. Chandler Consulting
Seminar 4: Incorporating New Media into an Already Busy Life
For those of us who struggle to keep up with our email, integrating additional communication activities into our busy work schedule can be daunting. Come to this seminar to get tips from a personal productivity consultant on how to get the most out of your time and strategically utilize new media opportunities.
Speaker: Jody Ranck, DrPH, Principle Investigator/Consultant, Public Health Institute
Seminar 5: Leading New Media Adoption: Working Effectively Across Generations
There are vast differences in our use of new media tools across generations. How can seasoned and younger leaders partner to find ways to effectively integrate new media into our work and organizations across the generations?
Speakers:
Deb Levine, Executive Director and Founder, ISIS
Margaret Lucas, Youth Outreach Coordinator, ISIS
Seminar 6: Mindfulness & Technology: Developing Healthy Relationships With Our Smartphones, New Media Tools and More
Iphone, email, blackberry, facebook, wifi... friend or foe? These elements of modern life can help us stay connected and communicate easily, but also can seem like obstacles to remaining present and grounded due to constant stimulus and interruption. We will explore our relationship to technology through discussions and exercises using your tech gadgets, and explore strategies for developing "healthier" relationships with the technologies we may both love and hate... Bring your favorite tech device!
Speaker: Anushka Fernandopulle, Management Consultant, Executive Coach, Meditation Teacher
Seminar 7: Using New Media & Health Communication Tools for Wellness and Disease Management
In an era of rising health costs and increasing demands on health care professionals, we must search for technological solutions for engaging patients in their health and health care. Come to this seminar to learn about developing strategies for engaging patients.
Speakers:
Amy Tenderich, Journalist/Health 2.0 Consultant
Wayne Pan, MD, PhD, MBA, Senior Consulting Partner, SciMed Partners
2:15 Break
2:45 Concurrent Seminar #2 (each will be offered twice)
4:00 Reception
Friday, April 16, 8 a.m. – 3 p.m.
8:00 Registration & Breakfast
8:30 Welcome & Opening Remarks
9:00 Keynote Speaker: Tessie Guillermo - "Overcoming the Digital Divide and Using New Media to Improve Health for All"
10:00 Break
10:30 Concurrent Hands-on Workshops to train health leaders in how to effectively use New Media Tools. Bring your laptop, cell phones, and/or video camera and get real-world experience using new media tools. Pre-registration required!
Workshop 1: New Media Tools: Using Twitter, Blogs, and More for Health
Have you wondered how to use the new social tools to communicate? Do you want to learn how to build an audience? Join us for a two hour hands-on workshop on how to start blogging and micro-blogging to communicate health information and engage online communities. Please bring your laptop.
Instructor:
Chia Hwu, Principal, The Subtle Influence
Alex Kawas
Workshop 2: Social Networking Tools: Using Facebook, Ning, and More for Health
A hands-on workshop, including case studies and instruction on how to strategically use social networking tools to connect to with communities, near and far, and facilitate participation in health research, advocacy, and education. Please bring your laptop.
Instructors:
Manny Hernandez, President, Diabetes Hands Foundation and Social Media Consultant
Will Brown, Manager, eCommunications/Administration, Health Research for Action, UC Berkeley
Courtenay Stewart, Community Advocate, Ning
Workshop 3: Digital Storytelling for Health
Learn how youth and adults around the world are using media tools to share, record, and value stories from their lives, with local and global examples from the health arena. "Digital storytelling" is a participatory new media practice that emphasizes first-person narrative, meaningful workshop processes, and a goal of promoting artistic expression, health and well being, and justice.
Instructor: Andrea Spagat, San Francisco Bay Area/Northwest Director, Center for Digital Storytelling
Workshop 5: Creating and Sharing Online Video
Video is a powerful means of communication that can be integrated into public health research, advocacy, and education. During this hands on workshop, instructors will teach you to use Flip video cameras to capture places, people, and ideas in a way that communicates with colleagues, policymakers, and community alike. Bring your camcorder, Flip, iPhone 3G, or other video recording device, if you have one.
Instructors:
Caricia Catalani, Lecturer, UC Berkeley and Co-Founder, VideoVoice Collective
Diego Castaneda, Researcher and Doctoral Candidate, UC Berkeley
Workshop 6: M-health: Mobile Phone Applications for Health Promotion and Disease Management
During this panel discussion, health researchers and advocates will discuss broad applications and case studies of the ways in which mobile phones are transforming health around the world. This discussion will focus on the hard part - getting started - and the approaches being taken. Bring your "smart-phone" to fully experience this panel.
Panelists:
Mike Kirkwood, Founder, Polka
Kathy Kim, MBA, MPH, President, Kim Consultants
Doug Trauner, CE
O, TheCarrot.com
Workshop 7: The Use of New Media in the Global Health Arena
Learn how powerful new media applications are transforming public health and health delivery in developing countries.
Speaker:
Jody Ranck, DrPH, Principle Investigator/Consultant, Public Health Institute
Julian Wimbush, PhD, Research Fellow, CIDER
12:30 Lunch
1:15 Roundtables: Leadership Strategies for Successful Adoption of New Media in Organizations
Share questions, concerns and new media success stories with colleagues
Explore solutions for the challenge of new media adoption.
2:25 Closing
Conference pages:
Relive the Conference | Agenda | Keynote Speakers | Speaker Bios | New Media Resources
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