Center For Health Leadership

2010 Leadership Conference and Workshops: Using New Media & Health Communication Technologies

April 15, 2010, 8:00am - 5:00pm
April 16, 2010, 8:00am - 3:00pm

UC Berkeley Center for Health Leadership
Clark Kerr Conference Center, 2601 Warring Street, Berkeley, CA

Why this Conference?

Understanding and using new media tools are critical skills for today’s health leaders. More than a billion videos are viewed on YouTube everyday, 193 million people are active Facebook users, and more than half the world’s population now uses mobile phones. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual communities, Twitter, mobile phones and more, provide powerful new ways for leaders to engage with each other, their constituencies and with communities worldwide.

New media tools are being effectively used to facilitate the management of health organizations, support health education and disease management, inform health research and promote health advocacy. At our 21st Century Tools for Health Leadership Conference, we invited health leaders, practitioners, educators and students to join us as we explored some of these important questions:

• How are new media and health communication tools being used for health advocacy, health education and promotion, research and to better manage health organizations?
• What is the status of the digital divide and how do we ensure that new media tools are broadly available to promote health for all?
• How can we lead the way as we adopt new media tools in our own lives and in our organizations without being overwhelmed?