2014 New Media Trainings Sessions

 

 

Are We There Yet?
New Media Best Practices for Creating and Measuring Impact

February 2014 - June 2014

Schedule:


Planning for Social Media Success: Part 1
Building a Social Media Communications Plan

Thursday, February 20, 2014
11:00am - 12:30pm PST

Guest presenters:
Rae Roca-Pickett, The Young Invincibles
JC De Vera, the Greenlining Institute

 

 

Listen to the recording, view the presentation slides, and download the Art of Listening Social Media Toolkit for Nonprofits.

Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.

Join Rae Roca-Pickett from The Young Invincibles, and JC De Vera, from the Greenlining Institute, in "Planning for Social Media Success: Part 1 - Building a Social Media Communications Plan," as they share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.

By the end of this session you will:

  • Understand how to build a social media strategy that integrates well with your overall communications plan
  • Identify strategies for developing your communication goals, objectives, audience needs and interests
  • Identify the essential elements of a successful social media strategy

Planning for Social Media Success: Part 2
Social Media Measurement and Evaluation

Thursday, March 13, 2014
11:00am - 12:30pm PST

Guest presenters:
Rae Roca-Pickett, Julian Aldana and Riana King,
The Young Invincibles
JC De Vera, The Greenlining Institute.

 

Listen to the recording, view the presentation slides and download the resources.

You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?

Join Rae Roca-Pickett, Julian Aldana, and Riana King from The Young Invincibles, and JC De Vera, from the Greenlining Institute, in "Planning for Social Media Success: Part 2 - Social Media Measurement and Evaluation," as they share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.

By the end of this session, you will:

  • Understand how to integrate measurement and evaluation into a social media strategy
  • Identify which metrics to measure and which tools are best for them

New Media Best Practices: Google Analytics Webinar

Wednesday, April 16, 2014
11:00am - 12:30pm PST

Guest presenters:
Alex Bernardin, San Francisco AIDS Foundation
Matt Schulte, Metropolitan Group

  

 

 

Listen to the recording, download the slides and related resources.

Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!

In this webinar, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.

By the end of this session, you will:

  • Understand how to access your Google Analytics data and generate reports
  • Identify tips for understanding what the numbers mean for your organization

New Media Best Practices: Using Infographics and Data Visualization Webinar

TippedWorkers

Thursday, May 22nd, 2014
11:00am - 12:30pm PST

Guest presenters:
Sheila Baxter and Leslie Safier, Healthy Communities Institute
Leslie Yang, Awasu Design

 

 
 
 
 
 
 
 
 
Listen to the recording, download the slides and related resources.

Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?

In this webinar, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.

By the end of this session, you will:

  • Understand how data visualization and infographics have been used to communicate complex information
  • Identify tips for telling stories with data visualization tools
  • Learn strategies for choosing the data visualization/infographic tool that's right for you

New Media Best Practices: Telling Stories with Images and Video Webinar

Wednesday, June 11, 2014
11:00am - 12:30pm PST

Guest presenters:
Mike Lawson, Diabetes Hands Foundation
Dana Howard, Covered California

Location:
Online Webinar via ReadyTalk

Listen to the recording, download the slides and the resources.

When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.

Join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.

By the end of this session, you will:

• Understand how images and video can be used to show the impact your programs have
• Understand how images and video can be used as a creative and affordable tool to promote health
• Learn the value of selecting different types of images and video to achieve specific organizational goals
• See examples of how organizations across the health/public health sectors are using images and video effectively

 


New Media Training Series pages:

MainPresenter Bios | Resources