2014 New Media Trainings
Are We There Yet?
New Media Best Practices for Creating and Measuring Impact
A Webinar Training Series for Health Care and Public Health Professionals
New media tools are increasingly used in public health education, advocacy, and promotion. But how can we tell if what we’re doing is having any impact? How do we measure what we do? How do we build upon what’s working and stop doing what’s not? With an ever expanding and changing list of social media tools, often limited financial and human resources to utilize them, and the need to demonstrate ROI and impact with your social media efforts in a very crowded and noisy online sphere, it’s become more important than ever to learn how to build a social media presence that matters.
In our latest 4th Annual 21st Century New Media Training Series, guest speakers from various public health, advocacy, and community-based organizations presented their best practices and strategies for creating and measuring impact, telling compelling and shareable stories with images and video, overcoming challenges, and growing from the valuable lessons they’ve learned along the way. Visit the sessions page for more information and the resources page to access the webinar recordings, slides and resources!
Our first series, Using New Media and Social Media to Enhance the Work of Health Organizations, was held from October 2010 – May 2011, and focused on sessions that highlighted why new media matters for health organizations. The next series, The Power of Framing, Messaging and Storytelling, was held from November 2011 – May 2012, and focused on successfully using new media tools to make the case for public health. Our third series, Create.Connect.Collaborate: New Media Best Practices focused on sessions where participants learned how various public health, healthcare, and nonprofit organizations are successfully using new media tools, their best practices, practical tips, and insights learned. Resources from these past sessions are available here.
Why a new media series?
It has become clear that new media tools play an important role in public health education, advocacy, and promotion. By providing opportunities for health professionals to learn how to strategically use new media for public health practice and health care, the Center for Health Leadership seeks to build the new media literacy of the health workforce and provide tools for leaders to communicate with and engage diverse communities. We hope these trainings are able to provide participants with the new media knowledge and strategies they need to advance their missions and support their work to improve the health of communities in California.
Trainings are designed for people with a range of knowledge and skills who are open to participating in a learning community, sharing their expertise and experience, and engaging in active learning.
February 2014 to June 2014
These sessions are open to public health/health care professionals, including program & project managers, researchers, health educators, communications specialists, social workers, community organizers, and other health professionals with an interest in new media and social media skills.
All webinars will be hosted online via the ReadyTalk platform.
Participant comments from the 2012-2013 New Media Training Series:
Alex Bernardin, SF AIDS Foundation,
and Laura Shapiro, Global Fund for Women
Hard skills and practical applications
- A vision for a next step. New ideas about where to find stories in our work. New ideas about our core messages
- Methods of strategizing about social media
- Thinking about the answers to the "tough" questions...reiterating what we learned
Make a new video!
- Share my knowledge with my partner organization and colleagues
- Create and collect stories to complement/use as tools for our advocacy camp igns
- Strategize our objectives with my organization and come up with a plan!
New Media Training Series pages: