2010 Conference - Speaker Bios


Anna-Lisa Silvestre, Vice President of Online Services, Internet Services Group, Kaiser Permanente
Panelist, New Media and the Transformation of Health, Thurs 4/15







Al Lundeen, JD, Deputy Director, Office of Public Affairs, CDPH
Panelist, New Media and the Transformation of Health, Thurs 4/15

Al Lundeen, Deputy Director of Public Affairs for the California Department of Public Health

Al Lundeen is the Deputy Director of Public Affairs for the California Department of Public Health. He was appointed by the Schwarzenegger Administration.  As Deputy Director, Al is the day-to-day manager of the Department’s earned-media outreach, social marketing and public education programs.  During the 2009 H1N1 outbreak, Al led the emergency response team to disseminate information to the media, public, health care workers and local agencies.  He continues to manage and coordinate the Department’s communications response to H1N1 and other crisis issues.

With more than 25 years of experience managing high-level political, news media and public relations efforts, his experience includes working as a television journalist analyzing state government, and leading one of the most respected and powerful political consulting firms in California.  Al also served as the Rotary-sponsored Ambassador to the Philippines.  He holds a B.A. in Communications/Journalism, an M.A. in English, and a J.D. from the University of the Pacific, McGeorge School of Law.  He is currently a member of the California State Bar.  Al resides in Granite Bay, CA with his wife and two daughters.


Ben Wilson, Intel Digital Health Group
Panelist, New Media and the Transformation of Health, Thurs 4/15

Ben Wilson has over 20 years of healthcare experience in marketing, consulting, product management, and technology. As the Director of Healthcare IT for Intel’s Digital Health Group, Mr. Wilson is one of the architects of Intel’s Healthcare IT Value Model and responsible for market development for the Intel Health Guide worldwide.  Also, Mr. Wilson serves as the only representative of the for-profit sector on the CA Secretary of Health’s HIT/HIE Advisory Board.  Prior to Intel, Ben was Executive Vice President and Founder of HealthAlliant, the premier boutique consulting firm serving RHIOs.  Prior to HealthAlliant, Mr. Wilson held executive positions at two successful start-ups: General Manager of the healthcare division of BabyCenter.com, and President and Founder of Consumer Health Interactive (CHI).  Mr. Wilson holds an MBA and a Masters in Public Health (MPH) from UC Berkeley and degree in Political Science from Stanford University.


Julie Murchinson, Managing Director, Manatt Health Solutions
Speaker, Seminar 1: A Social Media Primer for Health Leaders, Thurs 4/15

Ms. Murchinson has a background in assisting healthcare organizations with information technology (IT) strategy, service operations, business plan development and change management for health information technology adoption. Her unique approach addresses cross-industry interests in the potential for health information technology and consumer-centric strategies to prepare healthcare delivery for the reality of personalized health care. Ms. Murchinson’s work has pioneered industry-leading health IT readiness methodologies, funding and special-interest collaborations, as well as perspectives on privacy, security, and consumer rights; all strategies that are moving health care delivery and policy toward an interoperable and patient-centric direction.

Ms. Murchinson is a Co-founder of Health 2.0 Accelerator, an industry consortium of companies advancing consumer centric health care by driving integration of technology and the consumer experience. Prior to this, Ms. Murchinson co-founded and led Object Health, a consulting firm that assisted organizations in addressing important issues and opportunities in health IT adoption including readiness factors, sustainable business model opportunities and the power of clinical data for quality improvement. Previously, Ms. Murchinson has served as Vice President of Services at CareScience, and as a consultant with Deloitte Consulting and Ernst & Young, LLP. Ms. Murchinson received her M.B.A in Healthcare and Operations Management from the Wharton School at the University of Pennsylvania, and her B.A. in Business Management/ Accounting from Franklin and Marshall College.


Kerry Shearer, Communications & Media Officer, Sacramento County Public Health
Speaker, Seminar 1: A Social Media Primer for Health Leaders, Thurs 4/15

Kerry Shearer has spent his life playing with technology and electronics and it’s a wonder he didn’t electrocute himself. He’s got a background in all-news radio at the launch pad of Rush Limbaugh, Sacramento’s NewsTalk 1530, KFBK, when he was a news editor, reporter, airborne traffic reporter, and newsroom supervisor. He’s got TV covered, too, with Sacramento’s KVIE (PBS), where he’s done everything from video switching to camera to ongoing live hosting of membership drives and auctions. He has served as Public Affairs supervisor for a nuclear power plant, and thinks that is what caused his hair to turn red. Kerry ran the award-winning Spare The Air regional education and outreach program for the Sacramento Metropolitan Air Quality Management District, and was Communications Director for Bayside Church, a Sacramento-area 20,000-member megachurch. Kerry has been the sole Communication & Media Officer for the Sacramento County Public Health Division for nearly three years and is using new media techniques to help communicate critical public health issues, including pandemic H1N1 Swine Flu.


Kate Fowlie, Communications Officer, Contra Costa Health Services
Speaker, Seminar 2: Moving Your Organization Into the Future Using New Media, Thurs 4/15

Kate Fowlie is the Communications Officer for Contra Costa Health Services (CCHS), an integrated public health care system in Contra Costa County. CCHS uses Facebook, Twitter, podcasting and other social media tools (www.cchealth.org) as part of its overall communication strategy.  The National Public Health Information Coalition awarded Contra Costa Health Services the 2009 Gold medal for excellence in Public Health Communica tion for using new media for H1N1 communications. NPHIC is an independent organization of public health communication professionals that works with the Centers for Disease Control and Prevention (CDC) and other public and private agencies to promote public health.  Kate Fowlie is a former newspaper reporter and also has national disaster public affairs experience.


Anna Roth, CEO, Contra Costa Hospital
Speaker, Seminar 2: Moving Your Organization Into the Future Using New Media, Thurs 4/15

Anna Roth has over 20 years of health care experience working in a variety of settings and has been an avid blogger for two years.  Ms. Roth received her Masters of Science in Nursing from the University of California at San Francisco and MPH at Harvard University.  She has extensive experience leading redesign efforts throughout her system using a variety of improvement methodologies.

Ms. Roth was awarded a Quality Improvement Fellowship at the Institute for Healthcare Improvement (IHI) and is recognized as an international quality improvement expert. While at the IHI, Ms. Roth developed a special Safety Net track for their annual forum.

Ms. Roth is currently the CEO of Contra Costa Regional Medical Center. She is also faculty for the IHI and works directly with 17 public hospital teams who are implementing improvement initiatives in medical and surgical patient care areas. Ms. Roth also engages in activities to support the National Association of Public Hospitals (NAPH) and was a recipient of the National Association of Public Hospitals Patient Safety Award.  She is a member on NAPH National Quality Council and a member of the 2009 NAPH Fellows Advisory Committee and Member of the Board of Directors for the California Safety Net Institute.


Caricia Catalani, Lecturer, University of California, Berkeley and Co-Founder, VideoVoice Collective
Speaker, Seminar 3: New Media Tools for Advocacy and Community Organizing, Thurs 4/15
Instructor, Workshop 5: Creating and Sharing Online Video, Fri 4/16

Dr. Caricia Catalani, DrPH, MPH is a researcher, teacher, and advocate whose work focuses on the use of community-based participatory research and new media, and particularly participatory video practices, for the advancement of public health and social justice. She is founder of the VideoVoice Collective – a health advocacy and research organization that works to turn documentary film on its head by putting digital video cameras in the hands of those who know their communities best. She is also a lecturer at the University of California, Berkeley, School of Public Health, training students, faculty, and staff in the use of video for health research and advocacy. She is also a post-doctoral researcher at the Research Triangle Institute International, working to develop and test innovative health and information technology tools that increase access to HIV education, testing, and treatment in India.  In 2009, Dr. Catalani earned her Doctor of Public Health from the University of California, Berkeley, with an emphasis on new media and community-based participatory research for health. In 2005, she earned her Masters of Public Health with a concentration in Maternal, Child, and Reproductive Health from Columbia University. Dr. Catalani has worked with communities internationally and nationally to develop local and empowering strategies for the improvement of health and wellbeing since 1996.


Arnold Chandler, Principal, A.L. Chandler Consulting
Speaker, Seminar 3: New Media Tools for Advocacy and Community Organizing, Thurs 4/15

Arnold L. Chandler is an advocate, researcher, trainer and Internet strategist who for over 8 years has helped nonprofits and foundations advance programs and policies focused on social and economic equity.  Recently, he was a Research Analyst working with a team to reform the Oakland Police Department as part of a federal lawsuit settled in 2001. A researcher and policy strategist at PolicyLink for over five years, Chandler has also authored several important policy analyses and studies in the social justice field as well as advised several nonprofit organizations on the use of Internet tools for supporting advocacy and social change efforts.  He also trains the staff of nonprofit organizations in how to conduct research using cutting-edge Internet tools and techniques. His areas of substantive research include: Electronic advocacy and the digital empowerment of grassroots and advocacy organizations; Infrastructure inequity in unincorporated communities in California; Economic and Community Development in older industrial cities in the Northeast and Midwest; Digital Divide and Public Policy; Community-Centered Policing and Prisoner re-entry; and, using Geographic Information Systems (GIS) for policy change. Chandler has a Bachelor’s degree in Sociology and a M.S. in Information Systems and Web Strategy. He lives in Oakland, California.


Jody Ranck, DrPH, Principle Investigator/Consultant, Public Health Institute
Speaker, Seminar 4: Incorporating New Media Into An Already Busy Life, Thurs 4/15
Instructor, Workshop 7: The Use of New Media in the Global Health Arena, Fri 4/16

Jody Ranck has a career in health, development and innovation spanning nearly 20 years in his work with corporations, non-profits, foundations and governments. His current work has emphasized global health, innovation and social media as well as teaching innovation and creativity at the University of San Francisco School of Business and Management where he is an adjunct faculty member.  He is also a consultant with the UN Economic Commission for Africa where he is developing an innovation platform for African scientists, technologists and policy-makers.  Jody’s work at the Public Health Institute involves creating a new Public Health Innovation Center that will study eHealth technologies, social media tools and social innovation.  He was also involved as a convenor of the Rockefeller Foundation’s work in eHealth and mobile health through the 2008 Bellagio Summit.  His previous work has included work in post-genocide Rwanda, risk and new biotechnologies (Rockefeller Foundation), work at the Grameen Bank in Bangladesh, and leading the Global Health practice and Health Horizons at the Institute for the Future in Palo Alto, CA.  He has a doctorate in Health Policy and Administration from UC Berkeley as well as an MA in International Relations and Economics (Johns Hopkins University, SAIS), and a BA in biology from Ithaca College.  He is currently completing a certification in Islamic Finance and Business.  Some of his honors have included a Fulbright Fellowship (Bangladesh) and serving as a Rotary Fellow in Tunisia (Arabic and Islamic History).


Deb Levine, Executive Director and Founder, ISIS
Speaker, Seminar 5: Leading New Media Adoption: Working Effectively Across Generations, Thurs 4/15

Deb Levine, MA, is the Executive Director of ISIS, Inc. -- a nonprofit 501(c)(3) organization dedicated to developing Internet technologies to enhance the sexual well-being of individuals and communities. www.isis-inc.org ISIS' award-winning projects include inSPOT, SexINFO, and the annual Sex::Tech conference in San Francisco, bringing together the technology industry, public health professionals, youth and parents. Ms. Levine has been working professionally on the Internet for more than 14 years. She was a sex educator at Columbia University where she designed an award-winning online sexual health question-and-answer service, Go Ask Alice! She wrote an online sex advice column, Ask Delilah, for AOL and Time-Warner, and the Sexuality blog on Yahoo! Health in 2005-6. She graduated with a B.S.W. from Cornell University in 1985 and has a Master's in Experiential Education and Counseling from New York University. Deb is a 2009 Pop!Tech Social Innovation Fellow.


Margaret Lucas, Youth Outreach Coordinator, ISIS
Speaker, Seminar 5: Leading New Media Adoption: Working Effectively Across Generations, Thurs 4/15

Margaret Lucas is ISIS' Youth Marketing Manager and is responsible for all online and off-line materials to reach out to youth with sexual health promotion messages and referrals locally and nationally.  Margaret graduated with a Bachelor's in Psychology from San Francisco State, where she was a campus educator, working on drunk driving prevention campaigns. Since then, she has spoken locally and nationally as an expert in digital marketing to youth around sexual and reproductive health and healthy relationships, helmed the BOM pilot campaign -- a youth dating violence prevention campaign --  staged a rap concert for sexual health in the Bayview-Hunters Point neighborhood of San Francisco, worked closely with the Nokia Design team to develop a new mobile application to improve medication adherence and received the inaugural MTV Youth Award.


Anushka Fernandopulle, Management Consultant, Executive Coach, Meditation Teacher
Speaker, Seminar 6: New Media Ethics and Privacy, Thurs 4/15

Anushka Fernandopulle enjoys teaching mindfulness in a modern context, including at corporations and urban groups around the country. Anushka has trained in meditation in the Theravada Buddhist tradition for over 20 years in the US and Asia and teaches retreats at Spirit Rock Meditation Center and other retreat centers. Anushka currently also serves as a freelance executive coach, facilitator, and organizational development consultant. She holds a B.A. in social anthropology/religion from Harvard University, an MBA from the Yale School of Management, and she has worked in the field of public health as a health educator. See www.anushkaf.org for more info.


Amy Tenderich, Journalist/Health 2.0 Consultant
Speaker, Seminar 7: Using New Media & Health Communication Tools for Wellness and Disease Management, Thurs 4/15

Amy Tenderich is a journalist, book author and Health 2.0 expert based in San Francisco, CA. She began her career as a journalist, and has experience in magazine editing, marketing and PR. Following two stints overseas and 13 years of communications work in the Silicon Valley technology industry, she was diagnosed with Type 1 diabetes in May 2003, and subsequently launched DiabetesMine.com™, “a gold mine of straight talk and encouragement for people living with diabetes” — for which she recently received the LillyforLife Achievement Award™ for diabetes journalism.

DiabetesMine.com is now considered the best-read diabetes blog in the country, and ranks in the Top 10 of the World’s Top Blogs in Health & Medicine on the HealthCare100 Index. Amy and DiabetesMine.com have been featured in Newsweek, BusinessWeek, the Wall Street Journal, the UK Guardian, NPR’s Future Tense,TechCrunch, and a number of other influential blogs and publications.

Amy is also Community Manager of a new social networking site for diabetics called DiabeticConnect.com.

She recently collaborated with Dr. Richard Jackson, a leading physician from Joslin Diabetes Center in Boston, to co-author the book, “Know Your Numbers, Outlive Your Diabetes” — hailed as the first-ever straightforward guidebook providing a clear strategy for living well with diabetes and avoiding the long-term health damage it can cause.

As Co-Founder of TnT Initiatives, LLC, Amy is a regular contributor to a number of leading diabetes publications, and provides consulting services to pharmaceutical companies and healthcare technology innovators.

She holds a B.A. in Journalism from California State University, Long Beach, and an M.A. in Communication Studies from the University of California at Santa Barbara.

See recommended resources here.


Wayne Pan, MD, PhD, MBA, Senior Consulting Partner, SciMed Partners
Speaker, Seminar 7: Using New Media & Health Communication Tools for Wellness and Disease Management, Thurs 4/15



Chia Hwu, Principal, The Subtle Influence
Instructor, Workshop 1: New Media Tools: Using Twitter, Blogs, and More for Health, Fri 4/16

Chia Hwu is the Principal at The Subtle Influence, a consultancy focused on the intersection between Social Media, Healthcare, and Biotech. She has a Masters degree in chemistry from UCSD, a background in Biotech, and deep interest in sociology/psychology. She helps clients and organizations clarify goals and work towards an effective strategy for exploiting social tools and opportunities. Over the last two years, she created a branded community, grew several Twitter accounts to audiences of thousands, and has been a frequent speaker on the topic of communities at health conferences.

She has authored content for blogs, Twitter accounts, YouTube, Vimeo, Flickr, and Facebook. As community manager at 23andMe she employed new media tools to build audiences and create community involvement. Currently Chia writes at www.thesubtleinfluence.com, contributes to TechPulse360, creates videos on YouTube, posts on Flickr and tweets on Twitter @chiah.


Alex Kawas
Instructor, Workshop 1: New Media Tools: Using Twitter, Blogs, and More for Health, Fri 4/16


Manny Hernandez, President, Diabetes Hands Foundation and Social Media Consultant
Instructor, Workshop 2: Social Networking Tools: Using Facebook, Ning, and More for Health, Fri 4/16

Manny is a nonprofit leader, diabetes advocate and social media expert based out of Berkeley, CA. He is the president of the Diabetes Hands Foundation (DHF), a 501(c)(3) nonprofit that connects people touched by diabetes and raises diabetes awareness. DHF runs two social networks on Ning: TuDiabetes.org (in English, started in March 2007) and EsTuDiabetes.org (in Spanish, started in August 2007). Together they reach more than 20,000 members: people with diabetes and those with loved ones with diabetes. DHF also has maintains a presence on Twitter (@DiabetesHF, @tudiabetes and @estudiabetes); Facebook (http://www.facebook.com/DiabetesHF) and YouTube (http://www.youtube.com/DiabetesHands).

He wrote Ning for Dummies, published in April 2009 and collaborated on Twitter for Marketing for Dummies, published in the Fall of 2009. He consults with groups needing help to navigate social media waters for good. He regularly blogs at www.askmanny.com and can be found on Twitter at @askmanny.

See recommended resources here.


William Brown, Manager, eCommunications/Administration, Health Research for Action, UC Berkeley
Instructor, Workshop 2: Social Networking Tools: Using Facebook, Ning, and More for Health, Fri 4/16

William Brown III received his BA in Sociology and African American studies from UCD and his MA in Human Sexuality Studies from SFSU where he studied the affects of racism in cyber-social environments. He also interned as the community outreach coordinator at the National Sexuality Resource Center; worked as a researcher at the Institute of Sexuality, Social Inequality, and Health; and worked as an advisory board member, with Internet Sexuality Information Services, on an HIV/STI testing website to provide San Francisco residents with low to no cost testing services.

Currently, as the manager of eCommunications and Administration for Health Research for Action at UCB, William is researching applications of New Media technology to forward the center’s goal of translating academic research into helpful and community appropriate health interventions. Moreover, he is working on studies of minority adolescent sexual health as a research assistant at the Public Health Institute in Oakland; and working on a similar project with LGBT youth with the Psychology department at the University of Utah. In his spare time he lectures on how to develop, prepare, and conduct online quantitative and qualitative research with minority and disadvantaged populations.

In pursuing his Dr.PH William aims to eliminate health disparities, promote social justice, and utilize New Media technologies to advance health education and outcomes among minority and economically disadvantaged populations.

Courtenay Stewart, Community Advocate, Ning
Instructor, Workshop 2: Social Networking Tools: Using Facebook, Ning, and More for Health, Fri 4/16

Courtenay Stewart is a Community Advocate at Ning, a social media company based out of Palo Alto. At Ning, Courtenay works in customer support and community management. She helps Network Creators like Manny Hernandez build and grow Ning Networks around their interests and passions. Courtenay graduated from Stanford in 2008 with a degree in Human Biology. Courtenay is interested in issues of international health and delivering health care resources to women from underdeveloped countries. During her time at Stanford, she spent a summer in Tanzania volunteering with an HIV/AIDS awareness program.

Outside of health and technology, in 2004, Courtenay competed in the Olympics on the Canadian Synchronized Swimming team. She currently lives in San Francisco.


Andrea Spagat, Center for Digital Storytelling
Instructor, Workshop 3: Digital Storytelling for Health, Fri 4/16

Andrea Spagat is the San Francisco/Pacific Northwest Region Director at Center for Digital Storytelling.  She has worked as an educator for 12 years in a variety of settings, including adult literacy programs, a jail GED project, and a substance abuse and violence prevention initiative for youth.  From 1999 to 2001, she was a Violence Prevention Academic Fellow with the California Wellness Foundation.  Since 2003, Andrea has facilitated digital storytelling workshops in English and Spanish.  She has taught workshops with union members and immigrant workers, as well as workshops for public health initiatives. Andrea has a Masters in Adult Education and specializes in curriculum development, in addition to her teaching.  At Center for Digital storytelling she as taken the lead in developing a long-term project with the Department of Public Health in San Francisco through which more than 100 stories have been created, along with digital story based curricula for prevention education and professional development.

See recommended resources here.


Diego Castaneda, Researcher and Doctoral Candidate, UC Berkeley
Instructor, Workshop 5: Creating and Sharing Online Video, Fri 4/16

Diego Castaneda is currently a doctoral candidate in the UC Berkeley Doctor of Public Health program at the School of Public Health. Diego first became interested in learning about the applications of health communication while finishing his Master’s in Public Health at San Diego State University.  It was here where he was awarded a two year grant by the NIH to study the effects of food advertising by comparing fast food and healthy food brand logo recognition in young Latino children. Upon entering the doctoral program at UC Berkeley, Diego realized that his underlying research interest is in understanding how to intersect health communication research theory with the rapidly changing media landscape. He believes that the investigative work involving this intersection will provide us with the relevant media tools for creating community oriented public health promotion. Diego’s current research (and dissertation) work involves a culturally relevant multi-media health communication campaign targeting Spanish language television and internet users.  Specifically, Diego is exploring the audience effects resulting from embedding a Spanish language soap opera (“telenovela”) storyline with workplace safety messages in coordination with internet based health promotion. In conjunction with this research, Diego is also investigating the process of collaboration between public health organizations and private media entities as he feels that these alliances will become more important as we continue to negotiate and leverage new media tools. Diego is also currently serving as a co-instructor with Ellie Schindelman and Dr. Caricia Catalani in the “Video and Public Health” class at the School of Public Health.


Mike Kirkwood, Polka CEO
Panelist, Workshop 6: M-health: Mobile Phone Applications for Health Promotion and Disease Management, Fri 4/16

Mike Kirkwood founded Polka, a personal health platform, as part of a thesis that patient centric health needed a platform.  Polka is a highly personal life stream about a person's health affairs that connects to devices, applications, and platforms.   Mike has spoken at Health 2.0, mHealth, and the Quantified Self as an advocate for the personal information and personal controls of the information flow.  He is a volunteer on a handful of industry working groups, including OpenID, Kantara Initiative, and tri-chair of the California HIE patient engagement workgroup.

Mike's background is as an enterprise architect and entrepreneur.  He sold his first company in 1996 to Excite, and has played leadership roles in web, B2B, and B2C at some of the fastest moving technology companies, including Cisco, Sony, and Apple.

See recommended resources here.


Doug Trauner, CEO, TheCarrot.com
Panelist, Workshop 6: M-health: Mobile Phone Applications for Health Promotion and  Disease Management, Fri 4/16


Julian Wimbush, PhD, Researcher, Center for Infectious Disease and Emergency Readiness, UC Berkeley
Panelist, Workshop 7: The Use of New Media in the Global Health Arena, Fri 4/16


Kathy Kim, MBA, MPH, President, Kim Consultants
Professor in Residence of Biology and the Health Equity Institute, San Francisco State University
Panelist, Workshop 6: M-health: Mobile Phone Applications for Health Promotion and Disease Management, Fri 4/16

Kathy has spent over 20 years leading teams to innovate and excel in healthcare and technology enterprises such as Brown & Toland Medical Group, UCSF Medical Center, Brigham & Women’s Hospital (Partners Health System), Alta Bates Medical Center (Sutter Health), and Oracle.  She is also an entrepreneur: CEO of a venture-funded startup (one of only 2% of venture funded startups led by women nationally), leader of a business incubator, and Founder and President of Kim Consultants.  Her consulting work focuses on strategic planning, program implementation, organizational and leadership development.

Kathy currently combines consulting with teaching and research as Professor in Residence of Biology and the Health Equity Institute for Research, Practice and Policy at San Francisco State University.  Her research focuses on innovation and adoption in healthcare technology and service delivery.  She is currently principal investigator on two research projects: an investigation of sustainable business models for health information exchange in California, and use of mobile platforms for collection of observations of daily living in youth with obesity and depression. 

She earned an MPH and MBA from UC Berkeley, and a BA in Biology from Harvard College.

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